Book Review: "Conversations that Convert"

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At its core, content marketing involves the creation and distribution of valuable, relevant content to attract, engage, and convert a clearly defined audience.

I had a chance to read "Conversations that Convert" by Neha Tambe, and today I will be writing about my thoughts on the importance of the book for every online content marketer.


About the Author

Neha Tambe is a certified Content Marketer with over 15 years of experience. The recipient of the prestigious Indian Achievers Award for Promising Startup, her startup, Contentspire Marketing Services LLP, has been helping business and marketing agencies with content marketing efforts. 

About the Book

The book, Conversations that Convert, is a step-by-step guide with practical demonstrations, illustrated with various successful case studies worldwide. A very workable 9-step approach has been framed in the book, beginning with understanding and acquiring knowledge about the audience, and ultimately building a community. It focuses on marketing as a tool to build relations and not only for the purpose of sales. 

Today's generation is tech-savvy and understands the value of money. They are aware and knowledgeable. Navigating such a market requires much research and proper placement of the product/service. " Conversations that Convert" is an excellent guide for any startup, focusing heavily on who we are talking to, or targeting mostly. Mama Earth and Slurrp Farm's case studies have been studied in detail to understand the niche target audience. 

Authenticity is the key. Today's digital market is highly competitive, and building a trustworthy relationship with the audience is important to sustain. The book delivers resourceful content for online marketers to develop and improve their strategic games. 

In the entire book, the author, Neha has used very easily understandable language for every reader's smooth understanding. 

Overall, Neha Tambe's "Conversations that Convert" is for anyone who wants to create a successful online presence through their business, service or content. 

The book can be purchased from Amazon

This review is powered by Blogchatter Book Review Program.

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